His most important work was Die Neue Typographie – The New Typography, published in 1928, as a masterpiece of the modern typography and graphic design. This book standardized typographic practices with a set of rules. After seeing a Bauhaus exhibition in 1924, he adopted the composition, structure and geometry of the Bauhaus, leaving behind his passion for black letters and scripts and adopting new rules. The aesthetics of the Bauhaus has influenced many important artists, among them Jan Tschichold, the man who created visual experiences on a subconscious level for all the book lovers, who could now see art in books even while only observing letters.

He used and adopted the principles of reductive Minimalism to develop his famous Sans-serif type titled Universal, and it was one of the keys to defining the entire Bauhaus aesthetic. One of the last Bauhaus students, Herbert Bayer has definitely left a huge mark on not just typography, but also other forms of visual arts and architecture.

But how has writing evolved since then, how did typography become more than just a decorative element and turned into not just an important form of art, but also a language itself in our contemporary society? Įarly Modernist Typography – The Bauhaus Fonts After this moment everything changed, books could be published and distributed on a large-scale, meaning that education could become more spread, the news could be created and read, as well as advertisements using the initial serif and sans serif typefaces. Going over The Middle Ages which popularized illustrated manuscripts and calligraphy, focusing on the hand-written texts, we come to the most important point in the history of modern typography as we know it today – the invention of the moveable printing press in the 15th century, by Johannes Gutenberg. The Romans have also styled the Uppercase Alphabet, which we still use today. From Egyptian hieroglyphics with symbols and ideograms to Ancient Greeks who used the alphabet created by Phoenicians, taken over by Romans afterwards. As each civilization advanced, so their need for communication became more complex. However, as the formal history says, writing has been developed by Sumerians around 3,500 B.C. As one of the first and fundamental forms of communication, writing and typography trace their roots even back to the Upper Paleolithic times when cave paintings used symbols as a form of language.

Late 60s fonts